2024 Mercedes-Maybach EQS 680 SUV: Electrified German Opulence : Automotive Addicts

Based on the technology of the EQS SUV, the 2024 Mercedes-Maybach EQS 680 SUV becomes the first all-electric series model from the Stuttgart-based ultra-luxury automaker. The stately grand tourer combines technical specifications with Maybach exclusivity, which aligns with company founder Wilhelm Maybach’s principle: “What is good must also be beautiful.”

During the international press launch in the town of Tofino, Vancouver Island, I experienced the glorious drive characteristics of the e-SUV’s electric powertrain as well as the opulent amenities within the stately cabin, which is akin to purifying treatments at the Ancient Cedars Spa found at the enchanting Wickaninnish Inn where I stayed during my evaluation. The multi-sensory test drive was incredibly joyful when chauffeured while meditating in the sedative backseat environment.

The Mercedes and Maybach Marriage

Elegant in every respect, the new Mercedes-Maybach EQS SUV continues to elevate the brand from both technology perspectives with Mercedes-Benz’s technical applications and the extravagance of Maybach’s touch. The partnership between the two brands — formed in 2014 — has resulted in sophisticated luxury with doctrines focusing on electrification, sustainability, and artistic visions. Stylistically, everything, including the extensive waterfall grille, omnipresent Maybach insignia, Lightband and Helix Signature LED taillights, two-tone paintwork, and continuously illuminated, aerodynamic running boards pays homage to the father and son design team of Wilhelm and Karl Maybach whose formula consisted of perfection, complexity, and innovation.

2024 Mercedes-Maybach EQS 680 SUV: Electrified German Opulence : Automotive Addicts

“Mercedes-Maybach customers expect the extraordinary and we aim to exceed their high expectations,” stated Ola Källenius, chairman of the board of management Mercedes-Benz Group AG. “The Mercedes-Maybach EQS SUV unites our ambition to lead in digital and electric with our focus on the luxury segment.”

EQS Electric Performance

I must say, this is the most supreme-riding EV I have ever tested. My EQS felt like it was sailing on clouds thanks to 4MATIC AWD, an AIRMATIC air suspension with an Adaptive Damping System, dual Electric motors, 21″ rims, and DYNAMIC SELECT with ECO, SPORT, OFFROAD, and INDIVIDUAL modes. Also, the unique MAYBACH drive program substitutes for COMFORT to offer rear passengers soothing cruising experiences while breezing by idyllic environments. Total system output equals 649 horsepower and 700 lb-ft of torque and can hit a pace of 0-60 mph in 4.1 seconds. The EQS 680 SUV travels up to 372 miles on a single charge and features adjustable regenerative braking through left and right steering wheel paddles. The vehicle’s 107.8 kWh high voltage battery accepts 200 kW DC fast charging that will re-energize your Mercedes-Maybach from 10% to 80% in 31 minutes.

2024 Mercedes-Maybach EQS 680 SUV: Electrified German Opulence : Automotive Addicts

Interior Opulence

Open up the automatic self-closing doors to discover the interior strengths of the e-SUV. Let’s begin with the MBUX Hyperscreen with a 17.7″ OLED center screen and 12.3″ displays on both sides, with one set aside for the passenger to operate music, temperature, video, and vehicle settings. An array of detailed comfort features include Active Ambient Lighting, illuminated door sills, exclusive Maybach leather upholstery, heated and ventilated seats, a power tilt/sliding panorama roof, a fingerprint scanner for MBUX profiles, and pillow headrests. Of course there is much more such as the incredible Burmester 4D sound system with Dolby Atmos, EQ Sound Experience, and elegant metal speaker grilles. More attention to detail stems from MBUX augmented reality for navigation, massaging seats, and Hey Mercedes, the most intelligent voice assistant in the business. It found me reggae music, closed the sunroof shade, and changed the ambient lighting upon request.

2024 Mercedes-Maybach EQS 680 SUV: Electrified German Opulence : Automotive Addicts

Maybach Fragrances

To help stimulate the interior with an aroma of your choice, the Mercedes-Maybach EQS 680 SUV features a standard Air Balance Package to purify the atmosphere with diverse scents. With at least 20 options, the No. 12 MOOD Ebony is the default smell for this vehicle. Some of the other samples were either too strong or too exotic for my taste. Mercedes-Maybach worked with 21 artists to visualize and curate the stimulating perfumes.

Rear-Seat Sanctuary

Ah, yes! If you feel inclined to unwind and your driver is available, please take advantage of the rear amenities. Sanctuary and technology are provided from executive rear seats that recline and extend for full-body enrichment, folding rear tables, a console refrigerator, champagne flute holder, and dual 11.6″ MBUX rear seat entertainment displays. Truly, it feels like a sea of tranquility when you are driven while lounging back there.

2024 Mercedes-Maybach EQS 680 SUV: Electrified German Opulence : Automotive Addicts

ChargePoint Infrastructure

Understanding charging options is paramount if you purchase an EV. Since data shows that EV owners will conduct 80% of charging at home, the first step is to buy and install a Level 2 unit like the ChargePoint Home Flex. Publicly, Mercedes-Benz has accelerated infrastructure development to make life easier through a partnership with ChargePoint and its Level 3 DC fast charging stations. With completion expected by 2027, the high-speed network consists of 400 hubs with more than 2,500 high-power chargers, including a large number of 350 kW chargers. Customers will find the premium hubs near highways, central intersections, and metropolitan areas. Some locations will open next month such as the Atlanta station. Cameras for safety will be installed and the most convenient sites will feature restaurants and restroom facilities close by. Expect 4 to 12 chargers at standard locations and up to 30 at busy junctions. M-B owners will also receive priority with the ability to reserve a spot before arrival.

Pricing and Delivery

Pricing for the 2024 Mercedes-Maybach EQS 680 SUV will be announced shortly. And if it is above your pay grade, then look at an EQS 450 4MATIC SUV with an MSRP of $107,400. Made in Tuscaloosa, Alabama, deliveries will take place before the year is out. To distinguish your e-SUV further, think about the Maybach Night Series Design Package which adds black and dark shadow gloss contrast. Highlights include Dark Chrome exterior trim, Night Series door sill lettering, unique wheels, a pearl influence on the leather, Rose Gold Pins within the headlights, and exclusive Garnet Glow Active ambient lighting.

2024 Mercedes-Maybach EQS 680 SUV: Electrified German Opulence : Automotive Addicts

Mercedes-Maybach x Space Perspective

Welcome to Beyond with Space Perspective, the world’s first carbon-neutral spaceflight experience company. That’s right, for $125,000, you can take an interstellar journey in the company’s innovative Spaceship Neptune, similar to a fancy air balloon. Mercedes-Maybach EVs will be your exclusive ground transport to and from your spaceflight. The two sustainability brands are also exploring more defined hospitality benefits for voyagers ready to take the leap of faith. Spaceship Neptune — a bespoke pressurized capsule — can hold eight people and a captain and will provide meals and cocktails of choice.

2024 Mercedes-Maybach EQS 680 SUV: Electrified German Opulence : Automotive Addicts

“Pairing our all-electric Spaceship Neptune with the all-electric Mercedes-Maybach represents a sustainable and inspiration-filled future, not to mention a heightened overall experience for Space Perspective Explorers,” said Jane Poynter, founder and co-CEO of Space Perspective.

A Brighter Carbon-Free Future

The future of transportation through Mercedes-Maybach advancements in digital technologies, EV development, and forward-thinking is looking bright. Sustainable innovations are nobly playing their part in ensuring that the electrification of mobility is progressive, efficient, convenient, and widespread.

Crunching Down the Mercedes-Benz Sales Figures

According to the three-pointed star marque’s 2023 Q4 report, it delivered a total of 2,491,600 cars and vans within that period, which displayed a 1.5% increase compared to the previous year. However, the Mercedes-Benz Cars division was only able to sell 2,043,800 units.

Mercedes-Benz Vans Sales

A significant increase in demand was witnessed in the Maybach branding of the company, signifying a 19% increase in sales. This was followed by the G-Class range at 11% and Mercedes-AMG high-performance variants at 4%.

China remained the biggest market for Mercedes-Benz as it was responsible for the 737,200 sales figures out of the 963,800 units delivered to buyers in Asia. It should be noted though that demand in the giant Asian nation slumped by 8% in contrast to the numbers in 2022.

Germany accounted for 234,300 out of 659,400 sales in Europe while the US contributed 298,000 to the 339,500 overall deliveries in the North American market.

Official Statement from Mercedes-Benz CEO

“Sales in 2023 show that Top-End Vehicles including Mercedes-Maybach, G-Class, and Mercedes-AMG delivered their best-ever performance,” said Mercedes-Benz boss Ola Källenius. “Electric vehicle sales continue to rise and particularly the new E-Class is being well received.”

“Mercedes-Benz Vans also had their most successful sales so far,” the German automaker’s head honcho added. “This year we will maintain our product momentum, especially thanks to the electric G-Class, the Mercedes-AMG GT Coupé, and our new eSprinter.”

What’s the Best-Selling Luxury Car Brand in the World?

Mercedes-Benz was, however, once again beaten by its rival BMW in terms of sales in the luxury vehicle segment of the market. Its Bavarian competitor experienced a record year for 2023 with 2,253,835 luxury vehicles sold, which was 210,035 more than its Stuttgart-headquartered contender.

BMW’s strong performance last year could be attributed to its rapid encroachment of the electric vehicle (EV) market. Mercedes, on the other hand, was held back by supply shortages for the parts needed in its electric cars and SUVs, particularly the ones that were essential in the construction of its 48-volt mild-hybrid system.

Audi TT Roadster Final Edition Celebrates Legacy of Iconic Small Sports Car : Automotive Addicts

In the realm of automobiles, some models achieve legendary status, becoming synonymous with striking design and exhilarating performance. Audi’s TT is unquestionably one of these iconic models, and in 2023, it prepares to take its final bow with a befitting tribute – the Audi TT Roadster Final Edition. This limited-production masterpiece not only celebrates three generations of iconic design but also showcases Audi’s unwavering commitment to pushing the boundaries of automotive excellence.

A Nostalgic Nod to Timeless Design

The TT Roadster Final Edition is more than just a car; it’s a living testament to Audi’s dedication to exceptional design. Painted in the exclusive “Goodwood Green Pearl Effect” – a nod to the very first TT Roadster’s color palette – this unique shade of green exudes a sense of nostalgia and reverence. It’s paired with Platinum Gray matte exterior bumper trim and side trim elements, seamlessly integrated with the S line exterior, an option that is being introduced for the first time on the third-generation TT Roadster. Notably, this edition boasts the S line exterior without the customary badging, enhancing its exclusivity.

Audi TT Roadster Final Edition Celebrates Legacy of Iconic Small Sports Car : Automotive Addicts

The addition of a gray convertible top not only enhances the aesthetic appeal but also adds practicality. This convertible top, equipped with an electrohydraulic drive system, can be raised or lowered in just 10 seconds, and it can do so while the vehicle is in motion, traveling at speeds of up to 31 mph.

Audi TT Roadster Final Edition Celebrates Legacy of Iconic Small Sports Car : Automotive Addicts

Inside the TT Roadster Final Edition, the design exudes elegance. The Palomino Brown leather interior pays homage to the iconic baseball-stitch leather found in the first-generation TT. An extended leather package extends this sense of luxury to the door armrests and center console, creating a seamless and opulent interior. Audi’s exclusive Palomino Brown stitching is a thoughtful touch, adorning the steering wheel and gear selector boot. Even the floor mats are meticulously trimmed with Palomino Brown leather piping and stitching, resulting in an interior that’s nothing short of spectacular.

Audi TT Roadster Final Edition Celebrates Legacy of Iconic Small Sports Car : Automotive Addicts

To underline the sporty character of this final edition, Carbon fiber inlays are tastefully incorporated into the interior surfaces. The TT Roadster’s S sport seats are equipped with neck-level heating, ensuring comfort even with the top down. Moreover, these seats come with built-in seatbelt microphones, enhancing Bluetooth and voice recognition functionality.

Performance and Innovation Combined

The TT Roadster Final Edition doesn’t just captivate with its looks; it’s a genuine performance car. Under its hood, you’ll find a 2.0-liter four-cylinder turbocharged engine delivering a robust 228 horsepower and 258 lb-ft of torque. The power is adeptly managed by a 7-speed S tronic dual-clutch transmission, and it’s efficiently distributed to all four wheels via quattro all-wheel drive. This configuration results in a thrilling driving experience, propelling the TT Roadster from 0 to 60 mph in just 5.5 seconds.

Audi TT Roadster Final Edition Celebrates Legacy of Iconic Small Sports Car : Automotive Addicts

The performance is further elevated with the inclusion of 20×9-inch 10-Y-spoke design forged wheels, paired with 255/30 R20 summer tires borrowed from the sportier TTS model. The Audi magnetic ride suspension system dynamically adapts damping forces to suit the driving situation, ensuring both superior driving dynamics and a lower center of gravity, thanks to its 10mm reduction in ride height compared to the standard suspension.

A Name Steeped in Heritage

The “TT” in the Audi TT name carries a rich history. It pays homage to the Tourist Trophy held on the Isle of Man, one of the world’s oldest motorsport events. Auto Union brands celebrated numerous victories with their motorcycles on this historic track. Audi embraced this nomenclature to emphasize the novelty of the TT Coupe when it was first unveiled in 1998, followed by the introduction of the Roadster model in 1999.

Audi TT Roadster Final Edition Celebrates Legacy of Iconic Small Sports Car : Automotive Addicts

A Bittersweet Farewell to an Icon

The Audi TT has been a pioneer, introducing numerous iconic design and technology innovations over the years. These include the electronically deployable rear spoiler, Audi virtual cockpit, and the first Audi model with available OLED taillights. With the 2023 model, the Audi TT officially concludes its production, marking the end of a legendary era characterized by groundbreaking design and innovation.

Available for Collectors and Enthusiasts

For automotive aficionados and collectors, the Audi TT Roadster Final Edition is now available for purchase in the U.S. market. Priced at an MSRP of $67,800 plus a $1,095 destination charge, this limited-production vehicle offers a chance to own a piece of Audi’s storied history. With only 50 units available, this exclusive model promises a unique driving experience that blends timeless design with modern technology and exhilarating performance. The Audi TT Roadster Final Edition is more than a car; it’s a tribute to an icon, a celebration of timeless design, and a collector’s dream come true.